All You Need To Know About Different Black Hat SEO Techniques
In previous years, when the internet was young, many internet users considered search engines to be all-knowing and infallible. Nowadays, the internet has become wider, and the number of hackers has increased. This means that while search engines continue to be all-knowing in most areas, they are infallible and nearly all online users have been witness to the fault.
Think about it: have you ever discovered a link on a website that seemed intriguing or helpful, but when you clicked on it, you found yourself on a site alternative to what was advertised. Not only is this highly frustrating, but it can be an extreme waste of time as well. To a person who does not have a chance to waste, which is most people in the 21st century, this can be a problem.
For a website to receive a good ranking on a search engine results list, it is necessary for the web designer to use effective search engine optimization (SEO) techniques. Unfortunately, there are web designers who opt for the ‘darker side of SEO,’ also known as black hat SEO or spamdexing. The black hat techniques include numbers methods that deliberately try to manipulate the HTML pages of the site and artificially increase the ranking on the search engine results list. This article will point out the different black hat SEO techniques used.
1. Keyword Stuffing
The use of keywords is essential in SEO as it will assist search engine spiders in identifying the content and determining the relevance of the article. Of course, merely placing keywords ‘all over the place’ in content would be detrimental as it causes an above normal level and spiders will not accept this.
Black hat SEO techniques involve keyword stuffing, which is the mentioned practice of overusing a word to increase the keyword frequency on a page. In previous years, search engines were unable to analyze the frequency of a keyword making stuffing useful to raise a page ranking; however, search engines are now able to analyze the frequency and identify keyword stuffing.
2. Hidden Or Invisible Links
It is common for webmasters to create multiple websites focusing on similar or the same topic and then link them using invisible links. Unless each website presents with unique content, this use of hidden links is considered a black hat SEO technique. In the majority of cases, the websites do not present with unique content, and the same content is used throughout.
3. Hidden Text
Keyword relevancy is essential to increase a website’s page ranking on search engine results lists. One of the black hat SEO techniques to increase keyword relevancy is by using hidden text. This involves placing text on the website page in areas where visitors will not be able to view it. This is commonly done by making the text the same color as the background color of the page; for example, white words on a white background.
4. Link Spamming
Search engines, such as Google, will consider a website’s page ranking through a link analysis process. This means that the more web pages you can link to your specific website, the higher the ranking you will receive. Honest webmasters will attempt to attain affiliates to achieve this goal, but the black hat SEO techniques create multiple websites with different domains as link these to each other. This manipulates the link analysis and increases the page ranking.
The final black hat technique discussed is the issue of cloaking. Cloaking involves showing visitors and search engines different versions of the website. Typically, the page shown in the search engine would be more beneficial to increase the page ranking.