Organic SEO will help you naturally rank in the search results without having to put any effort into it. When you use organic SEO techniques you will have to wait for the results, but you will also be naturally building your traffic base. There are a number of organic SEO tips that you should consider to help grow the traffic to your website. If your are looking for Naples SEO services for hire then check out more of our tips.
Take Note Of Your URLs
The URL for your content is something that you need to take note of with organic SEO. When you post new content to your site you will generally be given a generic post number and you need to change this. The URL needs to be changed to include your keyword because this will help the search engines are able to tell what the post is about. On WordPress, these URLs will be called Permalinks.
Have Good Keyword Density
When you create your content you need to keep keyword density in mind. Keyword density if the percentage of the content that is the keyword and this should be kept about 2%. Keyword density higher than this may be considered keyword stuffing by the search engines and this is not an organic SEO technique. When you have too many keywords in your content it could make your content hard to read which will decrease the user experience.
Have Good Anchor Text
Internal linking is something that you need to consider with organic SEO. Internal linking will connect your new content with relevant old content and this will help the search engines find your new content. However, it is important that the internal links have good anchor text. The anchor text is the text in your content that holds the hyperlink to the old content.
Most people will use a generic anchor text such as click here or go there. While this makes sense, it is not actually going to help you in terms of SEO. Anchor text that has the title of the content you are linking to or the keyword the old content relates to will be better as it tells the search engines what the linked content is about.
Have Social Media Icons
Social media is a great way to get your content out to a wider audience without having to do very much yourself. If you have content that offers valuable information and that is engaging then your readers will want to share it with their friends. To make this easier you should have social media icons on your site.
There are a number of widgets that you can use to place these icons on your site and ensure that they make it easy to share your content. Of course, you should also include social media icons where your readers are able to follow your social media accounts. This will increase your visibility, but will also let people know when you have new content on your site.
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Use Videos As They Rank
Search engines like Google love videos and will often have them rank in the general search results. A video may be able to rank higher than written content for a subject on the search engines. Of course, you will need to ensure that you optimize the videos so the search engines can find them.
Search engine spiders are only able to read text which makes it very important that you optimize the title of your video correctly. The title of the video should have the keyword in it so the search engines understand what the video is about. Including a transcript of the video will also help the search engine understand what the video is about.